About Us

Each of our collections is inspired by a street in Lahore not as an aesthetic to be borrowed but as a reality to be acknowledged. These streets are not separate from the country’s identity. They are the country’s identity.

Pakistan is often spoken about in extremes with polished neighbourhoods on one end and neglected ones on the other. But these are not two different worlds. They are two sides of the same coin existing within the same social fabric shaped by the same systems histories and contradictions.

The streets are calling.

Not as distant backdrops but as living spaces that shape who we are.

+92 does not believe in drawing lines where life does not. Our work is not for the streets and not about them. It is created with the awareness that these spaces their people their struggles and their resilience are inseparable from who we are.

Every collection begins on the ground observing, listening and documenting textures routines and fragments of life that usually go unnoticed. We translate these realities into garments that carry memory, context and truth without romanticising and without erasing discomfort.

+92 exists to remind us that no street is invisible, no life is peripheral and no story stands outside the nation it belongs to.